Vail Olympics

Event Tickets

With the Winter Olympics approaching, I undertook a design exercise based on a fictional event in Vail, CO. Starting with research on both the location and the Olympics, I developed a logo, color scheme, and full branding package.

All of these branding elements came together in the design of the event tickets. The logo appears in four different variations, with the slogan placed behind it, customized for each specific Olympic event. Gold leaf is included in the print, transforming what would typically be a simple admission formality into a collectible item.

Logo & Color

The logo design draws inspiration from Vail's history as a mining town, once reliant on locomotive transportation—a remarkable feat of engineering. Naturally, Colorado’s mountains and sun are key elements, capturing the state’s 300 days of sunshine, even in winter. The color scheme reflects the beauty of a sunrise and sunset in a Rocky Mountain town.

Posters & Merch

‘Reach the Mountain Top’ quickly became the slogan for this event, inspiring a poster template that led to a set of five advertisements. This provided an opportunity to use the core design elements to create both generic and stylish merchandise. Attendees would want a keepsake featuring the full event logo, while the logo’s versatility also allows for creative abstractions on unique clothing items.

Brand Presentation

June 22, 2022

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