Instagram Has Gone 4:5
That’s not really the point here, is it?
January 24, 2025
Earlier this week, social media managers woke up to a decision that would fundamentally alter how they approach their work. Let’s not sugarcoat what it means to be a social media manager in 2025—these professionals are graphic designers, photographers, account managers, and digital marketers all at once. This week, Instagram decided the grid would go 4:5.
This change lands in a fractured social media landscape. It has been years since the men, seated in the front row at January 20th’s inauguration, prioritized genuine connection over profit. We log on not because we want to, but because we feel compelled to—and our moods deteriorate as a result. We’ve collectively voiced a desire to leave platforms like Instagram, but the alternatives still feel inadequate. Now, amid this disillusionment, Instagram has quietly discarded over a decade of design work by users with one sweeping change.
Most blogs addressing this update will stick to the practicalities. I’ll save you the time: make your images at 1080 x 1350 or 1536 x 1920. The process, however, is far from intuitive. After selecting your images, click "Next," find the dashed square icon at the bottom left of the image preview, and set your post to "Portrait." If you make a mistake, don’t worry—Instagram has also made deleting a post far less accessible. But let’s not kid ourselves—that’s not really the point here, is it?
Creatives have had to accept that our portfolios cannot exist solely on our websites. This is why Shout! Graphics has an official socail media policy. Platforms like Instagram, Facebook, and Twitter/X aren’t just social spaces—they’re search engines. They dictate visibility, and if your work is seen, your next contract might depend on the immediate look of your grid. With one unilateral change, a carefully curated portfolio no longer reflects the creator’s intent. Sure, I can adapt future assets, but the time, effort, and resources I’ve already poured into optimizing for 1:1? Gone. The effectiveness of the grid I’ve built has been significantly diminished.
Instagram’s move from 1:1 to 4:5 is an abrasive reminder of how little control we have in these spaces. We don’t set the rules; we’re forced to play by them. They can change the rules at any moment. There is nothing we can do about it. The only place where we maintain true creative control is our own websites.
This isn’t just an inconvenience—it’s a message. Instagram’s decision underscores a lack of respect for its users’ labor and investment. As creatives, we must recognize this for what it is: a move that reinforces the need for independence. Social platforms can serve as tools, but they should never dictate how we define or present our work. The shift to 4:5 isn’t just about aspect ratios; it’s about power dynamics. This is yet another decision made on our behalf, but not for us.
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